Extraordinary relationships

To break the rules, you must first master them. Over the years we’ve developed friendships with some of the world’s amazing people and organizations. They come from different fields, but they share our love of creativity and independence.

Stanislas Wawrinka

Well-known for his powerful one-arm backhand and his emotive game on the court, "Stan the Man" enjoyed a triumphant season in 2014, when he became world no. 3 for the first time. Stan a three-time Grand Slam tournament winner, Olympic Champion and Davis Cup winner, established himself amongst the tennis elite since.

However, not many people know that he is also a serious watch lover who has naturally joined Audemars Piguet.

One day in Le Brassus

Serena Williams

We accompany Serena Williams in her quest for a 24th career major victory.

Serena Williams won in Melbourne to secure her 23rd career grand slam victory and beat the record held by Steffi Graff.

She conquered her first Grand Slam in New York in 1999. She now has won 7 titles in London and Melbourne, 6 in New York and 3 in Paris to return to World Number 1.

If you can meet with Triumph and Disaster and treat those two impostors just the same

Inspired by a verse from Rudyard Kipling’s “If” poem written on the wall of the Center Court players’ entrance - “If you can meet with Triumph and Disaster and treat those two impostors just the same” -, we are proud to accompany Serena Williams in her quest for victory with a few more lines from the same poem in a new beautiful campaign.

More partnerships


Its very name evokes the grandeur of immortal Russia. The Bolshoi is not just a theatre. It is one of the cardinal points of world culture. Since its foundation in 1780, this venue has seen it all, yet without ever losing an ounce of its vast artistic tradition.
Partner to the Bolshoi since 2009, Audemars Piguet has created a Jules Audemars extra-thin special series featuring an openworked rotor engraved with an effigy of the famous building. A landmark model reflecting a proud history.

Photos by Pyotr Ushanov & Damir Yusupov