It all starts with an idea: a new ground-breaking shape, a play on perspective and dimensions, the perfect harmony of lines and curves that the designer sketches out, as he takes the first step in a long journey to turn pioneering concept into horological reality.

Hand Design

These first designs drawn out freestyle pave the way for other sketches that add further detail to the initial idea and determine its exact dimensions. Designers are first and foremost artists, but even at this early stage they must also factor in the technical limitations that may lie ahead and prepare the piece for the movement that it will house, so the designer works hand in hand with the technical and development teams right throughout the design process to take on board these technical aspects.

Computer Design

After these primary sketches, the designer moves from paper to screen to draw up a three-dimensional model, and the colours, materials, reflections and relief effects become increasingly realistic as the designer works to scale on this virtual piece in order to hone each detail.


The experts can then fashion a wax prototype, before the technical teams prepare the specifications for the manufacturing stage, when design will finally become reality. Only when each detail has been perfected on the final prototype, made from precious materials, can production of the timepiece begin at last.


From Art Nouveau to the glamorous and mechanical spirit of the present day, Audemars Piguet have always been works of art playing with the style and trends of successive eras.

Throughout the history of Audemars Piguet, watches have been reflecting the eras in which they were created, sometimes anticipating design evolutions to come. Audemars Piguet has always challenged expectations in terms of watch design, from the colorful and whimsical Art Nouveau watches, the opulent and geometric motifs of Art Deco design, the functional chronographs of the 1940s, the dramatic bracelet watches of the 1960s, the design revolutions of the 1970s and all that followed in the wake of the Quartz Crisis through the present day. Audemars Piguet has always had one foot rooted in traditional methods and one foot stepping into the future of the horological technology and design.

Made in Le Brassus

More about Artistry


When decorated components are sent to the assembly workshop to undergo a host of painstakingly detailed techniques.



Integrity guides our pursuit of perfecting timepieces by hand, both inside and out. With precision and expertise we meticulously craft each piece.